We are celebrating today after receiving one of the highest accolades available to a visitor attraction in England.

Following a rigorous assessment carried out by a VisitEngland mystery shopper in August, the Visitor Centre was nominated to receive the Gold Accolade and today it was awarded by VisitEngland.

The VisitEngland accolades celebrate excellence within the visitor attraction sector, showcasing businesses that ‘go the extra mile to provide a high-quality day out’.

Iain Gordon, General Manager at the Visitor Centre commented: “After our assessment in August, we achieved our highest-ever score of 92% and we thought things couldn’t get better. We are so thrilled to receive the Gold Accolade from VisitEngland, it’s fantastic news.

“We love sharing the incredible story of King Richard III at the Visitor Centre every day, and after a challenging year, this is a real tribute to the whole team here who work so hard to deliver what we can now call a gold standard experience.”

Leicester City Mayor Sir Peter Soulsby said: “It’s hard to believe it’s almost ten years since King Richard’s remains were discovered here in Leicester.

“Since we opened the doors to the Visitor Centre in 2014, people from all over the world have come here to find out more about this incredible story. It is testament to the hard work of the team there that after a very difficult period they continue to offer a great welcome and visitor experience – so much so that they’ve been awarded this rare accolade by VisitEngland.

“We’re very proud of the Visitor Centre, and I hope this endorsement encourages anyone who hasn’t been there to see it for themselves.”

Find out more about the VisitEngland accolades