The King Richard III Visitor Centre has been awarded the Visit England Gold Accolade to go alongside our Food & Drink Accolade awarded to our White Boar Café in 2022.

The accolades, awarded to only 91 attractions across England this year, recognise all aspects of the visitor experience and are awarded in five categories including ‘Hidden Gem,’ ‘Best Told Story,’ ‘Quality Food and Drink,’ ‘Welcome,’ and the ‘Gold’ award which is reserved for those attractions that are all round top scoring.

Attractions that have received accolades are based on the scores they obtained following their annual VisitEngland Visitor Attraction Quality Assurance Scheme assessment.

VisitEngland Director Andrew Stokes said:

“These accolades are a testament to the outstanding experiences and customer service that attractions in England give visitors. They also recognise different aspects of the visitor experience with attractions who really go the extra mile, whether it’s offering exceptional food and drink or magical storytelling. The attractions honoured today go out of their way to make visits memorable, creating reasons for people to travel to new locations, also boosting local economies across England.”

You can see all the attractions who received a Visit England Accolade Award here but in Leicestershire we have three other incredible attractions to celebrate, that have also been recognised for their outstanding contribution to the visitor experience in Leicester & Leicestershire.

1620's House & Garden, Donington Le Heath, Gold Award

Melton Carnegie Museum, Melton Mowbray, Welcome

Triumph Factory Visitor Experience, Hinckley, Best Story Told